Description (what to write):
Use this space to tell the story of the project. Start by briefly explaining what the project was and who it was for (e.g., “I worked with a local skincare brand to launch a holiday campaign on Instagram”). Describe your role — what exactly did you do? Did you create content, design graphics, write copy, manage a schedule, analyze performance, or collaborate with a team? Be specific about the platforms or tools you used (like Canva, Meta Ads Manager, Hootsuite, Mailchimp, Google Analytics, TikTok, etc.).

Next, talk about the goal of the project. What was the brand or client trying to achieve? Then explain how you approached the work — mention any creative ideas, strategies, or problem-solving you applied. If you have results (like increased engagement, new followers, better conversion rates, etc.), include them! End by reflecting on what you learned or are proud of.

Aim for 4–6 sentences. You want it to feel confident, clear, and easy to read. Imagine you’re explaining it to someone who might want to hire you.

Images (what to upload):

Primary Image:
This is the main image that represents the project. Choose something that gives a clear visual overview of what the project was about — for example, a screenshot of the final Instagram post or campaign grid, the email header you designed, or a well-composed photo of a product you promoted. It should be eye-catching, polished, and ideally in a horizontal (landscape) format so it looks good in previews.

Secondary Image:
Use this to show another key piece of the project. This could be behind-the-scenes (like you working in Canva or a content calendar screenshot), analytics results, a moodboard you used, or another part of the campaign like a story or email layout.

Gallery (optional but encouraged):
Add 3–5 images that give a fuller picture of your process and results. Think of it like a mini case study. Include drafts, before-and-after comparisons, campaign results, extra social media content, audience feedback, or slides you made for a presentation. Variety is good — show both visuals and your thinking process where possible.